Marketing Attribution Rebuild
Roughly $7M in annual program spend ran against pipeline nobody could trace. I connected spend to CRM in the warehouse, diagnosed 30% of pipeline as unattributed, and rebuilt the UTM taxonomy and lead-source capture behind it. Multi-touch attribution then showed last-touch over-crediting bottom-of-funnel channels. Marketing reallocated, and blended CAC fell 15% over two quarters.
Attribution Marketing Measurement Data Contracts
Investment Qualification Platform
AWS needed a defensible way to choose which startups to back with credits. I owned the scoring framework behind that call, integrating PitchBook, Crunchbase, CBInsights, and Dealroom to score funding, GTM signals, and market fit. Scoring and segmentation models raised program efficiency 30%.
Product Strategy GTM Signals Analytics
Billing & Revenue Infrastructure
Revenue recognition ran on manual, error-prone effort. I led an internal billing automation tool, built on HubSpot, AWS Glue, and Mode, that generates invoices end to end and cut manual work 75%. When it moved onto a third-party metering platform, I was the product manager: conveying requirements to the vendor and owning testing. It now supports $32M in annual revenue.
Revenue Ops Vendor Management Product Management
Semantic Layer & Self-Serve Analytics
Teams pulled conflicting numbers and flooded analysts with ad-hoc requests. I standardized 40+ KPIs across Salesforce, billing, and external data into one semantic layer of business-ready entities anyone can self-serve, cutting ad-hoc reporting 35%.
Self-Serve KPI Strategy Enablement
Campaign Efficiency Measurement
Three organizations at AWS measured campaign performance three different ways. I owned the Redshift KPI layer over Finance spend, program data, and Adobe Analytics, and designed the conformed program dimension and identity bridge behind full-funnel measurement from first web hit to closed deal. It became the source of record for recurring business reviews across five orgs.
Full-Funnel Measurement Identity Resolution Alignment
Startup360 Analytics Platform
A customer-intelligence and seller-productivity product on Redshift, S3, and QuickSight that became the most-used seller tool in the AWS BI suite. Self-serve datasets reached 550+ users, seller productivity rose 16% year over year, and the platform drove 40% of monthly pipeline creation.
0→1 Product Self-Serve Seller Productivity